Thank You for Saying Yes to Dog Breeder Reform

Thank You for Saying Yes to Dog Breeder Reform

First of all, thank you to the many of you who have already messaged me and volunteered to be a part of what we are doing.

Among those who have said yes are former CEOs, CFOs, business owners, well-established dog breeders, veterinarians, leaders in the dog rescue community, and dog lovers across the U.S. We are honored to have so much support.

Some have got in touch to say that they would LIKE to join the fight to reform canine breeders and auctions but ONLY if…

We will guarantee to exclude show breeders from regulation…

We will agree to reform AKC practice….

We will work to stop retail pet stores from selling puppies…

We will reform USDA regulations…

We will raise money to buy dogs at auctions….

We will focus on educating consumers about puppy mills….

We will fight to close puppy mills

We will work on limiting the demand for puppies….

We will focus on limiting breeding for certain breeds….

We will work on minimizing the breeding of this or that breed….


Many of these ideas have merit, but if we are going to make progress toward establishing real standards for dog breeders, we have to stay focused. We cannot be all things to all people. We have received input and support from LOTS of folks that believe we are wise to not solve everything, and that doing so has hurt past efforts.


In the 1970s I was running a successful auto repair business. I discovered that I was making more money selling spare parts than from fixing cars. I quickly became an auto salvage yard specializing in parts for imports. My business was very successful because I made choices. I focused on a single, achievable goal of building one kind of business. Later, as an instrument of change, I promoted regulation of an industry that claimed it would put them out of business, and fought for the little guys on an anti-trust case that led to the largest fine ever levied by the FTC against a fortune 500 company, ADP. Just me, and some letter writing started it all.


The best opportunity right now to change breeding for the better is on the supply side by regulating dog breeders. We believe solving the problems upstream at the breeders will solve some, even most of the downstream, demand side issues above. And making sure every qualified breeder (that definition is still to be decided) is registered, so we know where dogs come from, where the breeders are, and who the non-registered breeders are.

We don’t believe we can have an impact on the demand side, commerce, distribution and sale side of the industry.

We’re not breed-specific. We want sensible rules to regulate dog breeding. We want all dogs to receive kind, humane and medically sound breeding practices.

We believe with minimal exceptions, ALL breeders for profit should be registered and regulated.

We may adjust our goals based upon input from board members and volunteers, but, until we do, we will focus on developing programs to register and regulate breeders.

As we finalize our board, form our legal entity, prepare for our first planning session and board meeting we hope you will join us. We’re not looking for donations yet. We’re looking for energetic people.

What can you do today?

  • Join the discussion here
  • Share this post
  • Champion our goal
  • Evangelize for our group and goalWe can change dog breeding for the better. We need volunteers who want to be a part of that change. Register at ( Get updates with no obligation. Fill in the volunteer and serve form if you want to get involved!If you cannot support us, we understand. We respect your commitment to other aspects of the fight to ensure better and more humane treatment for dogs. We wish you good luck in finding a place to contribute. If your goal is one of the things I listed above that kept you from joining us, please find a place where you can add value and implement change. Just posting on Facebook is not going to accomplish that. It’s easy to decide where not to serve, it’s much harder to serve and make a difference.All of us love our dogs. We treat them as members of our family. We may not be able to get every dog breeder to reach that standard of care, but we can move toward getting every dog of every breed proper care and kind, humane treatment.That’s the singular goal we have chosen to focus on. Please join us, register now, and send in a volunteer form.Ron D Sturgeon


  1. Karen orange says

    all breeders need to be registered and regulated and inspected ad I believe you need a new organization to do the inspections. I bought my dog from what I thought was a AKC breeder of Merit”. I thought the AKC meant something as they had inspected this puppy mill by.checking the DNA of one litter. Who knew that was how they worked? A new more stringent association must be formed to do inspections and consumers need to be aware of this association and LOOK for their seal of approval after the kennel name. If it’s not there, don’t buy the dog.

  2. Christy Degeorgis says

    Karen, I agree with you , American Kennel Club registration papers really don’t mean that much these days. Breeder of Merit just means they’ve had a champion show dog at some point. It is extremely misleading to prospective buyers. The AKC has just nine inspectors nationwide and who knows if they actually do inspections, since no reports are available to the public. As a result, inspections are left to the US Dept. of Agriculture’s Division of Animal & Plant Health Inspection Service. I’m really excited about Reform Canine Breeders & Auctions because as far as I know we’re the only group of animal lovers whose main goal is to improve the living conditions of working dogs trapped in cages and forced to breed puppies in the U.S.

  3. cristina thompson says

    how can I share this on FB?
    This is what we need ..

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